Group Product Manager job vacancy at Bangalore in BRITISH BIOLOGICALS

Job Title : Product Executive, Product Manager, Sr. Product Manager, Group Product Manager.

Educational Qualification: Pharmacy or science Graduate with an MBA.

Experience in Product Management and sales experience in a pharmaceutical company for at least 2 to 9 years.


KEY RESULT AREAS:
Develop brand Marketing plan & promotional Programme for Nutraceuticals product portfolio.
Get market insights, competitor information &build a winning, marketing program for the assigned brands.
To achieve market share objectives of the brands
To enhance prescription base and prescriber base
To identify introduce new products to increase sales and profitability
To formulate trade offers and incentives to achieve budgeted sales
To monitor product wise contribution and pricing to maximize profits of the division
To devise timely promotional inputs for field personnel and trade to create awareness
Brand review primary, secondary analysis, ORG & CMARC analysis, course correction
Identifying and evaluating entry barriers for existing and new products
Training and Development of field force

Competencies Required:
Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.
Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.
New brand launches based on the overall business focus & strategy
Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of ethical marketing.
Knowledge of launching new products, increasing product portfolios.