Product Manager job vacancy at Faridabad in Psychotropics India

Job Profile: Assistant Manager – Marketing (Female) Generic & OTC

Job Summary: The Assistant Manager – Marketing supports the marketing department in executing marketing strategies, managing campaigns, and driving brand growth. This role requires a combination of creative, analytical, and organizational skills to develop, implement, and monitor marketing initiatives. The Assistant Manager – Marketing works closely with cross-functional teams to ensure marketing goals are aligned with the overall business objectives.

Key Responsibilities:
1. Campaign Management:
o Assist in the development and execution of marketing campaigns (digital, print, event-based, etc.).
o Monitor campaign performance and suggest improvements based on data analysis.
o Manage the marketing calendar and ensure timely delivery of campaign assets.
2. Brand Development:
o Help in maintaining and promoting the brand identity across all platforms.
o Ensure consistent messaging and tone in all marketing communications.
o Monitor market trends and competitor activities to stay ahead of industry changes.
3. Market Research & Analysis:
o Conduct market research to understand consumer behaviour, preferences, and competitors.
o Analyse sales data and customer feedback to identify opportunities for growth.
o Provide regular performance reports and actionable insights for optimization.
4. Collaboration and Communication:
o Work with internal teams (sales, product, design) to align marketing efforts.
o Liaise with external vendors and agencies for campaign execution.
o Assist in the preparation of marketing presentations and reports for senior management.
5. Content Creation & Strategy:
o Support the creation of marketing collateral, including brochures, presentations, and social media content.
Key Skills & Competencies:
• Strong understanding of marketing principles, strategies, and best practices.
• Excellent written and verbal communication skills.
• Ability to analyse data and derive actionable insights.
• Creativity and problem-solving skills.
• Strong organizational and time-management abilities.
• Attention to detail and ability to work under tight deadlines.
Qualifications:
• MBA in Marketing, Business, Communications, Analytics, or a related field.
• 3-5 years of experience in a marketing role, preferably with OTC and Generic pharmaceuticals.
• Strong familiarity with market research techniques and campaign management tools.
Working Conditions:
• Full-time position.
• May require occasional travel or weekend work for events or campaigns.
• The position is based at our corporate office Faridabad.
This job profile can be tailored to meet the needs of specific companies and industries, depending on the unique requirements of the role.